Sponsored social media advertising is an effective way to increase the number of your blog’s active and engaged followers through your social media pages. This will help you target the right people by defining your audience demographics and location.

Sponsored advertisement can supercharge your blog’s growth and engagement by providing a fast approach to get your posts in front of the suitable audience.

Sponsored advertising has a diversity of benefits for bloggers including:

  • Define your Budget: All you have to do is define the budget you wish to spend for a specific ad.
  • Define your Audience: You can your target audience by defining it in an easy and simple way.
  • Instant Top Placement: Your sponsored posts will instantly be placed in the relevant placements on social networks.
  • Increase Blog Awareness: You’ll notice that sponsored advertisement will place you in right in front of the most suitable audience. Your blog will be noticed accelerating the reputation of your brand.
  • Instant Results: You’ll see immediate results from the moment you start your sponsored campaigns e.g. traffic to your blog.
  • Check Insights: You’re able to see details about the people who have viewed and engaged with your ads.

The following are the most popular sponsored social media advertising options for a blog. It’s a decent approach to focus your advertising strategy and budget on platforms where users are mostly engaged.

Facebook

With Facebook , you can create targeted adverts to reach different audiences, amongst 1.4 billion people, and meet your business goals.

More info at Facebook Ads.

Instagram

Instagram is one of the world’s largest mobile ad platform with a community of more than 400m users. You can promote your blog, link to your website and see real conversions.

More info at Instagram Ads.

Twitter

With twitter you are able to share your message with the people you wish to reach based on their demographics and their twitter activity. You are only charged when a user visits your website or makes a specific action.

More info at  Twitter Ads. 

Pinterest

You can promote your pins so they appear in the most relevant places and to the right people.

More info at Pinterest Ads.

LinkedIn

Connect with the world’s largest audience of active and influential professionals.
More info at LinkedIn Ads.

YouTube

Any video you upload to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results.

More info at  YouTube Ads.